I obtained a Bachelor’s Degree in Graphic Design at Universidad de Palermo (Buenos Aires, Argentina) in 2013. Until officially resettling in Ireland in 2019, I led a mobile lifestyle while freelancing graphic design, illustration and communication jobs. In 2021, I registered Deercún and continued to offer my services in a specifically Irish niche.
Since 2022, I’ve been Head of Communications at the Gaelic Woodland Project, managing all branding, design, social media, website design and maintenance, newsletter composing, print material and more.
In 2025, I provided graphics for the Art Departments of 2 RTÉ tv productions, “Hidden Assets” and “The Dry”.
See my Portfolio
Identity ⁊ Branding
A strong brand identity is rooted in a bespoke, memorable and effective logo that fosters recognition. Mixing symbology, morphology and conceptual processing, I distill powerful imagery to convey the embodied values of the brand.
Print ⁊ Editorial
I can design, prepare for print and oversee the printing process for all sorts of branding and editorial content, be it books, albums, flyers, posters, infographics, booklets, labels and PDF presentations for campaigns, live talks or pitches.
Vinyl artwork and design for “Ríocht na Sí” by Caoimhín.
Vinyl design for “Misneach” by
TAU & The Drones of Praise.
Book design for “Tales From an Irish Thatch” by Áine McGarry
Book design for “Out of the Darkness” by Lar Dooley.
Audio-tour map of historical sites in the Baltinglass area for “Ireland’s Hillfort Capital”
Label designs for “Mac Tíre Apothecary”
Part of a fundraising pitching document for “Wild Irish”
Informational booklet sample for “Gaelic Woodland Project”.
Social Media ⁊ Communications
I’ve over a decade’s worth of experience tailoring visual communications for social media, developing robust practices for optimisation, visual quality, reporting and fostering organic growth. As the sole runner of the Gaelic Woodland Project’s Instagram, I’ve fostered significant organic growth and interactions without investing in Sponsored Posts.
Since 2022, I’ve been the Head of Communications at the Gaelic Woodland Project, where I’ve fostered significant organic growth and interactions on our Instagram, without investing in Sponsored Posts. I have overseen all graphics and communications of the charity, including website design and maintenance, newsletter composition and management, volunteers’ outreach, collaborations, press releases, videography and live events.
TV Productions for RTÉ
Hidden Assets Season 3 (2025, Saffron Moon LTD.)
I was an Assistant Graphic Designer. As much of the action for this series was set in semi-Spanish speaking Bilbao, Spain, I designed and oversaw all Spanish-language design pieces, including dressing and signage for sets such as a university, hospital, a coffee shop and the real Basque police’s branded office headquarters; as well as packaging, posters, business logos, flyers and product labels.
Some samples of my work include:
The Dry Season 3 (2025, Element Pictures)
I was Graphic Designer for the 3rd season of this show starring Ciarán Hinds and Róisín Gallagher. While less visually heavy than Hidden Assets, this production required the design of interesting pieces like business logos, Irish documents from the 80’s, signage and dressing for hospital and art college sets and, as would be expected from a show about a recovering alcoholic, a shocking amount of fake alcohol brands with labels.
Samples of my work include:
Work With Me
Please contact me directly for any queries, quotes or questions you may have about your visual communication needs – the more information you provide, the more accurate my quote and the more bespoke my proposal will be. I can tailor specific design packages to include whatever deliverables your project demands, be it for web, socials and print.
Organic, AI-free Graphic Design
Organic, AI-free Graphic Design
To designers, it is an absolute no-brainer that a machine that is by nature incapable of creating novel connections, and all it can really do is repeat and rehash pre-existing things, can never be imitate the creative potential of the human mind.
Graphic Design is, at its core, a subtle game of shapes, words and invisible threads of concept weaving a message to be communicated. It is not art – if the design’s message is open to subjective interpretation, it has failed its purpose – although it makes use of art to communicate.
The human mind is special in that it has an uncanny capacity to create meaning, and make it layered, complex, nuanced and clever. The cleverest the connection of concepts, the most impactful is the experience for the mind. This original storytelling quality remains a fully human capacity that no machine agent can imitate. It can’t create a human touch.
AI generated graphic design is inherently bad at communicating because it lacks capacity for originality and discernment of good taste – two fundamental ingredients for visual communication, because they generate memorability and differentiation, two qualities that any message worth its time must have to be efficiently communicated. AI design makes everything look exactly the same, because it just can’t do anything else.
Three different St. Patrick’s celebrations in three different towns. One style.
While it may seem intuitive, particularly for small businesses, to reduce costs by using AI to create flyers, evidence is already showing that AI flyers create less brand remembrance, trust and retainment of information than professional graphic design created by a human person, and that is even before considering its environmental, moral and cognitive impacts.
Contact me for a chat about your graphic design needs and discuss an affordable way for your brand assets to become once again original, professional, efficient and, above all, human.
Client Testimonials
“Working with Santi over the last three years to produce logos, album covers, merch designs and posters has been an absolute pleasure. His illustration talents are off the charts, his attention to detail is meticulous, and his communication is second to none, making him the perfect person to bounce ideas off and bring my creative visions to life.
Santi also understands more about Irish history, heritage and culture than anyone I know. His ability to understand the cultural context behind an idea and translate it into something visually striking is an incredibly valuable asset.”
• Caoimhín